Laurie Resnick is a partner of both the Associated Group, a full service commercial display firm based in Anaheim, and Rolling Greens Nursery with two locations in Los Angeles. The company was founded in 1986 by Ms. Resnick and Greg Salmeri. Under Ms. Resnick’s leadership, Associated Group has gained the reputation for being a customer-centered and design-driven organization. Ms. Resnick’s focuses on brand management, culture, marketing, design and finance. Her financial expertise has been drawn upon in the analysis and eventual acquisition of several compatible service companies and Rolling Greens Nursery.
Ms. Resnick was instrumental in the formation of Associated Group’s Display Division. Her creative guidance and drive to exceed customer expectations has led the division to industry accolades and numerous design awards. Clients include The Del Coronado Hotel, Ritz Carlton Hotels, Venetian/Palazzo, Westfield Century City, and a multitude of cities, shopping centers, and commercial office properties.
Each year, Ms. Resnick works with the California State University Fullerton College of Business and Economics “Professor for a Day” program and has enjoyed being a classroom mentor and new venture panelist. She is a member of the Executive Council, and board member of The Center for Entreuprenship for The College of Business and Economics, and was honored in 2006 by the College for her business accomplishments and achievements.
Ms. Resnick has provided business expertise to The Midnight Mission in downtown Los Angeles, as well as serving on several trade and business advisory boards. She is a member of the Orange County chapter of Women Presidents Organization, and has been named one of Orange County’s largest women owned businesses. Ms. Resnick was recognized by Smart Business Magazine for her contribution to the Orange County business community.
She holds her Bachelor of Arts degree in Political Science from California State University Fullerton.
Greg Salmeri is a partner of both the Associated Group, a full service commercial display firm based in Anaheim, and Rolling Greens Nursery with two locations in Los Angeles. He is also an award winning Designer and Creative Consultant.
A graduate from the University of California Irvine with a degree in Art, Salmeri’s passion for design began at an early age. His father, a contractor, and his mother, an antique collector, nurtured a love of artistic endeavors that stayed with him throughout his life. This lifelong appreciation for design paved the way for his current roles, which have attracted high-end clients worldwide. Salmeri’s intrinsic understanding of design led to multiple upscale ventures, including displays and plantscapes in the Del Coronado Hotel and in several Las Vegas establishments.
Under Salmeri’s creative guidance, Associated Group and it’s subsidiary, Rolling Greens, have been honored with design awards by local and national landscape associations. His relentless devotion to excellence and unparalleled concepts earned him profiles in a variety of print and online publications. He has also acquired numerous awards and accolades including Excellence in Visual Merchandising & Display at the Retail Excellence Awards and the Plantscape Industry Alliance for Outstanding Special Event & Holiday Award for the Sherman Oaks Galleria.
Angela Hicks thrives on creativity. Her path into the arts began when she attended the Fashion Institute of Design and Merchandising (FIDM), in downtown Los Angeles. After being immersed in the artistic climate of LA, she excelled in her studies and graduated with a Visual Communications degree and a Merchandise Marketing degree. Both achievements would go on to arm her with a complex understanding of visual fulfillment. This understanding supported work in a variety of creative mediums, including roles at Knott’s Berry Farm, Anthropologie, Terrain, Rolling Greens, and Associated Group.
Currently the Creative Director for both Associated Group and Rolling Greens Nursery, she has been with company since 1996. During her time with the company she has built her reputation on innovative risk taking and dedication. She works in parallel with Associated Group subsidiary Rolling Greens as the Creative Director and Buyer and additionally spends time as a lead instructor at her alma mater, FIDM. As Creative Director she has earned countless awards and accolades, which led to her being named “The Gifted Retailer” by Gifts and Decorative Accessories. She also earned an award for Excellence in Visual Merchandising & Display by the Retail Excellence Awards, and was named a Top 50 Retail Star of 2012 by Home Accents Today.